Magazine website analysis 3- GQ
This website has a very similar layout to vogue, a simple black and white colour scheme to bring attention to story photos, and the brand just above some content sections, the main thing sticking out being an advertisement and an immediate popup to sign up to their newsletters. There are some familiar sections like fashion and culture, but also things that are considered more 'masculine' like grooming, fitness and even a whole section on watches, showing this is clearly designed for a middle/upper class audience that can afford things like watches for each season. A lot of stories have images that are appealing to a male audience with images including sexualised woman, the first story in particular with the largest image is of a woman in revealing clothing on a bed, despite the story actually being her talking about movies. There are similar stories below before the actual men’s fashion section clearly to attract an audience before their other stories, though this might change as more stories come out.
This website also doesn’t have any adverts within their stories but has a large section of recommended products, gifts and a shop that’s a little harder to find as you have to scroll further, though there are also some stories completely focused on products. Similar to the other websites, their social media pages are only linked right at the bottom and in their larger dashboard where you can also find the shop, possibly suggesting their social media isn't as key to them. They also advertise that by subscribing for their digital issues now gives you 3 issues, and you can ‘try’ it first for £1, there are multiple popups about this as you look through.
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