Magazine website analysis 2- ELLE

 This websites brand title is much smaller and goes next to all the content sections, this brings attention straight to their large ‘must read’ section with large, bright images that stand out from the rest of the black and white website, it also makes the popups to subscribe, which gives you a digital issue for a monthly subscription, and order now much clearer. This website has fewer sections at the top which might suggest they have a more concentrated focus on what their specific audience wants instead of advertising a range of things, you also have to open the dashboard to find the shopping section at the bottom instead of it being clear, there is clear focus on a female audience with all their stories being focused on women and them in inspirational positions of power. On this website there is a lot more advertising of products under their stories and some other brands between stories, showing this must be how they get extra revenue as stories are free to read, but it does encourage you to sign up for their newsletter under each one, the shopping section also comes up once you scroll through their main stories. There seems to be more focus around culture in their stories, especially with the ‘pride’ section being right at the top before fashion, trying to appeal to a lgbtq+ audience, they also have a lot of content surrounding horoscopes and star signs to bring in that audience, and some of their stories do cover much more serious topics, showing despite their main focuses they do cover a range of things. Their social media links are also only at the bottom of their page, though you can also find it by looking through their dashboard, suggesting they are also less focused on social media but still want a way to engage and build a relationship with their audience.